The vision for Greenspot Farming was born through conversations on an avocado ranch in El Capitan, North Goleta. The business concept was created to proactively address the converging problems of:
- Agricultural land lost to development diminishing food production
- Increasing demand for quality nutrition as California populations increases
Greenspot began building the distributed farm by planting their first fruit trees for partners<.
- Greenspot provides the tree and plants and harvests the excess fruit at no cost. They are experts in avocado, orange, lemon, persimmon, pomegranate, Asian pear, passion fruit, and dragon fruit planting.
- They also offer consulting on when to prune and fertilize for partners.
COVID 19 caused disruptions to large grocery stores, as shelves became understocked and virus weary shoppers looked to local markets for food shopping. Greenspot’s distribution model created an alternative, new lane in the food supply chain. During this time, they harvested and distributed over 30,000 pounds of fruit to local produce markets and CSA delivery services.
Greenspot Farming (GSF) has been providing fruit for the tri-county area including San Luis Obispo, Ventura, and Santa Barbara counties. In the Spring of 2021, GSF reached 250,000 pounds of local fruit distributed through more than 20 local retail markets.
Future Plans for Activation:
Greenspot Farming will be collecting data on how much fruit is grown within the county and measuring the demand for fruit in our local food system.
- “Excess fruit is a problem but it’s also an opportunity. If we can find out how much is out there we can find out how much we’re missing out on.”
- Their long-term vision is to serve the state of California from San Francisco to San Diego.
¼ million pounds of fruit distributed through local food system resulting in:
- Increased availability of healthy calories for community
- More resilient local food system
- Reduced food waste from excess fruit in neighborhoods
- Reduced food miles and import requirements for local businesses
- Tens of thousands of dollars generated for profit share partners and local fruit producers
- “Through distributed farming we are cultivating underused greenspaces to help meet increasing demand for quality nutrition while providing a sustainable alternative to the traditional food supply chain.”
- “Distributed farming concept proven effective at reducing food travel miles and localizing the food system and planting trees.”
- Strengthened local, seasonal fruit supply for small businesses and produce retailers in SBC.
- Benefitted local fruit growers who typically sell produce to large distributors for export by providing an alternative route for local distribution.
- “Reduced carbon footprint for tree host partners growing new fruit trees.”
- “We realized there’s all this healthy fruit available on literally low hanging fruit and thought to ourselves maybe we could get that fruit into the food system.”
- “Prevented thousands of pounds of food waste from excess fruit on trees in residential areas by connecting healthy food to consumers and adding value to what would have become food loss.”