Andrew and Lisa Hill co-founded Pharos Creative, a branding firm that helps clients with marketing and communications strategy, design, and photography. First launched in 1996 as a multimedia firm, their focus was on helping organizations and small businesses share their stories. Over the last few decades, they have worked with clients across the globe to clearly identify their audience and create targeted marketing strategies.
Through their work with the Community Environmental Council, Andrew and Lisa learned about the Food Action Plan, a project that immediately appealed to their love of food as it relates to place and passion for helping to expand food access in our region. Together, they designed marketing collateral and a website for the Plan, eventually becoming involved with the early stages of the Network. They continue to play an important role in the strategic direction and development of SBCFAN.
“Santa Barbara County – we love the place and the people. Food is a level playing field in the sense that everyone needs it, but it’s not in the sense that everybody doesn’t have equal access to it. This is an opportunity to do really impactful work and use our skills.”
What does a successful Food Action Network look like?
Increased food access, expanded funding for farms, and the Network serving as a model that other communities can emulate to achieve greater food resiliency.